Thinking outside of the box and utilizing my marketing experience I always approach a commercial project from a marketing standpoint. After building out a roadmap from core questions involving the marketing goals, do I begin the creative process of project management - producing the feeling, look and story for the video project. I communicate this vision to the production team and talent along with their specific duties to maintain the overall marketing goal through the final product. I'm story-focused and marketing-driven - Utilizing my experience in film production, as a creative director & manager, while leading a team to emanate their greatest potential. I personally enjoy crafting and directing video content that is story-focused, audience-driven, and part of a bigger effort. As a commercial content creator am I constantly implementing different techniques to help my production become for efficient and faster in delivering engaging content that will satisfy the craving needs of an audience. I've worked with start-up companies and large organizations and enjoy most working alongside a focused and driven marketing team that sees the value in utilizing video.