Video production in the motorsports industry is extremely competitive with a lot talented and creative individuals creating content for professional athletes as collaboration. When we got in contact with SDR, Tim the owner was eager to get started as soon as possible. He was already in a season of creating his personal brand and taking the SDR brand to the next level. SDR is a custom Motorsports fabrication shop, specializing in sxs customization and cage design. Offering personalized installation of third party and their in house brand parts and cages. Safety is their biggest concern when it comes to design - with safety first and design second they’ve managed to achieve a new type of sxs cage. Bringing to the market a sleek and stylish cage that has taken them from an unnoticeable underdog to a leader in the industry for custom cages.
So when Tim was ready to start launching his next set of in-house designs, expanding to custom leather sport seats, rims and other accessories we were on board with aiming for the moon. SDR speed shop was the name, and we began a video marketing campaign right away. The campaign started with product and information videos for the already existing customers that may have been having trouble installing the parts on their own. These videos were designed to ease up the call center and regain some of the time lost from redundant questions for the same installation quirks. Second we moved forward with social media videos and event coverage to complement their industry leading reputation with first-hand news on what was happening in the lifestyle of the sxs industry. Creating videos of their fresh, never released custom builds we successfully drove a staggering amount of new traffic to their business as part of completing the beta phase of there campaign.
Following this we strategized three more successful video marketing campaigns, finalizing our year with a lucrative campaign and short brand video you’ll see above. Although we enjoyed the video production and work that went into creating the social media ad pieces, I believe we most enjoyed our collaboration and relationship with Tim and the SDR team.