Motorsports
Video Marketing
1. Brand Video
As the first step in a Video Marketing Campaign we recommend beginning with a Brand Video. This is a video that invites existing and potential customers into your brand through simple story and visuals. 54% of consumers want to see videos from companies they love as the video should show the process of craftsmanship in your product or passion in your service from a clear and concise perspective. Not stuffy, but relatable and eye-catching. This first step can be one of many, depending on how complex or simple your marketing campaign is and how ambitious your marketing goals are. There are three phases to crafting every video, Pre-production, Production and Post Production. In the Pre-production phase we will accurately draw up a vision of what you want your videos message to be. In production we move forward with filming the scheduled segments. In post production we execute the vision by editing together Sound, Score and visual to tell the story and convey the final message.
2. Instagram - Social Media Marketing
As the second step in a Video Marketing campaign we recommend extending your reach through Social Media. A proficient strategy would be to develop a series of short videos that convey the same message in different ways in order to reach your audience without being redundant. Every video will resonate with every potential customer differently, so with 3-5% click through rate being high results on average it’s important to create a variety while remaining within your branding guidelines. The number of videos could vary depending on how ambitious your marketing goals are, but at the very least a campaign should begin with 2 - 4 short videos of various styles. In this campaign we chose to move forward with both a product video and a lifestyle video. Updating viewers on new products expected to be released but also relating with them from a lifestyle and candid perspective.
2.5 youtube - Social Media Marketing
When extending your reach through Social Media, you can go further than paid advertising and create content that lives on your profiles. Something great about having multiple profiles is the ability to recycle material for different audiences. The video on the left is a great example of this as we went into this project with the mindset of a long form video, but also knew we were going to utilize some of the footage for short form on different social media platforms. With the audience in mind we set out to capture and inform them with relevant information about the industry and what was happening from a lifestyle point of view.
3. Instructional Video - SDR Motorsports
As an established brand or start-up, explanations on complex or new products could be easier or more precise with a video. Easing up the redundant explanations and tedious conversations to constantly talk about how simple and easy to use your product may be. Going beyond the measure of the first two steps of a video marketing campaign, do these videos complete the circle to a brand's world of engulfing the customers attention and loyalty as you educate and entertain.