LJV stands for Love, Joy, Victory. Through these do they derive their meaning to serve missionaries in other parts of the world through a portion of their profits. When Linda, the owner approached me with their endeavor to create a brand video with a scheduled slot on Shark Tank I was astounded by the opportunity. We quickly got to work and mapped out their markets to tailor the production to fit their wide demographic. I mean, it’s cupcakes and everyone loves cupcakes right? With little time we scheduled the shoot dates, and wrapped production after a long 15hour day of baking and pure humor.
The vision for LJV’s Brand video was more to communicate what they do as a company and the mission behind every specialty cupcake made. We focused more on who the company is rather targeting an audience with the video. Strategically informing website visitors that every time they place an order for a wedding, event, or party, their decision matters and supports the larger church of Christ. Their mission is to help further the work of these missionaries in Mexico, Cambodia, Haiti, Colombia and the US.