Starting out as a collaboration relationship we had seen the opportunity to create a spec piece for Mia Donna Diamonds. Part of a 5 phase marketing plan, we were introduced to Bailey from another project our video production team was working on in Pasadena, Ca. As producers on this wedding marketing campaign, we organized five shoots in ten different locations with twenty five different models over the course of thirty days. Let’s just say it was a fun month. Mia Donna company is on a mission to create lab grown diamonds versus mined diamonds. With so much pollution, corruption and non-humanitarian events revolving around mined diamonds they are passionate about changing the minds of consumers shopping for engagement rings. With quality, clarity and precision, their lab grown diamonds are the solution to a humanitarian issue - so they desire to make it as easy as possible to allow soon to be brides try on their rings from the comfort of their homes.
Que the Modern ivory intro - hence the Mia Donna Order from home spec piece. Crafting the video with the bride in mind. Did we aim to show the ease and excitement of ordering online “try at home” rings that are more affordable and clearer real diamonds. Literally shop, order, try, and return, so that busy brides aren’t overwhelmed.